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APAA Professional Development Reading and Equipment List

 Podcasting               Why we like it
     
 Wired Magazine: Gear needed to start a podcast    
     
 Everybody has a podcast    This is the highest rated book on podcasting on the Amazon site, it's also a very good read. In Everybody Has a Podcast (Except You), the McElroy Brothers will walk you through the process of turning an idea into ear candy for legions of fans, sharing their expertise on everything from deciding on an effective name (definitely not something like My Brother, My Brother and Me), to what type of microphone to use
     
 podcasts suck    This book was created for people who are serious about launching a podcast but have absolutely NO CLUE where and how to start.Podcasts SUCK! is an easy to understand, step by step guide to understanding precisely what it takes to launch a successful podcast for your brand.
     
 podcast guest mastery    Why get on someone else's podcast? Because not everybody flocks to our scintillating military prose. Here's an idea, don't pull people into our venues, get into theirs.

PodMatch is an online platform that automatically matches podcast hosts and guest for interviews. It is the premier site for entrepreneurs, thought leaders, and influencers to find some of the world’s top podcast shows and be a featured podcast guest. Inside this book, you will meet and learn from some of the most successful PodMatch Guest Members who are finding, getting booked and sharing their message with hundreds of thousands of podcast listeners.

     
 NPR Podcast guide    Part master class, part candid informational interview with the best in the business, this book is a must-read for anyone who wants to make their dream of starting a podcast a reality.
     
 Beyond powerful radio    

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more.

     
 

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listed here are peer recommended.
If you have a recommendation for
our professional development reading/watch list, please send an
email with a 'why I like it'
comment to:

treasurer@armypublicaffairsassociation.org.
Recommended content must be appropriate to the Army
Communicator's mission
.