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 APAA Professional Development Reading List

Social Media
             Why We Like It
     
 ChatGPT for Social Media    

Use the power of AI to create high-impact content that resonates with your audience. Unlock creative avenues that can translate into increased engagement and conversions.

Apply Data-Driven Strategies. Equip yourself with proven tactics, analyze data with precision, and optimize your campaigns for maximum results. Learn how to collaborate effectively with influencers and handle challenges with poise. Future-Proof Your Strategy: Stay ahead of the curve with ChatGPT. Understand and adapt to the trends that will shape the future of social media. Build a solid foundation and be an agent of change.

     
 Social Media Pie    

You’re on LinkedIn, but you’re not sure you’re getting the most out of it. You’re open to learning, but you need some guidance on how to be more effective at your time and efforts on LinkedIn. And, you believe you can have fun while learning. I mean, obviously. Otherwise, what the heck are you doing considering buying an audiobook called, Social Media Pie? That’s crazy talk, right? Or, is it brilliant? Probably a bit of both.

     
 No BS Guide to Social Media    Simply broadcasting a message to millions by social media accomplishes little for most businesses. You'll learn: six direct-response principles that must be applied to social media marketing; the most powerful marketing tactic (per Google); how to get riches with niches and become a magnet to your customers; the magic of crafting effective emails; the number-one way to prevent wasted marketing time and dollars; five ways to grow your list for free; how to turn passive content into an active conversion tool; how to create raving fans who introduce you to their networks; how to turn niches into riches, laser in on your perfect prospects, and ignore the "tire kickers"; and how to harness the biggest secret in social media - offline. 
     
 Like War    Through the weaponization of social media, the Internet is changing war and politics, just as war and politics are changing the Internet. Terrorists livestream their attacks, “Twitter wars” produce real world casualties, and viral misinformation alters not just the result of battles, but the very fate of nations. The result is that war, tech, and politics have blurred into a new kind of battlespace that plays out on our smartphones.
     
     

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items through our online store. Books and
movies listed here are peer recommended.
If you have a recommendation for our
professional development reading/watch list,
please send an email with a 'why I like it'
comment to:

treasurer@armypublicaffairsassociation.org.
Recommended content must be appropriate
to the Army Communicator's mission
.