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 APAA Professional Development Reading List

Graphic Design

   Why we like it

     
 intro to graphic design
   For a great foundation as a graphic design student, look no further than Aaris Sherin's Introduction to Graphic Design. Sherin will introduce you to the formal structure of graphic design, so you can understand and utilise the main techniques of your chosen profession, and learn how they apply to print and screen-based projects. Whether you need to conceptualise a new poster, develop an exciting advertisement, structure an app or create eye-catching signage, chapters can be read in any order you choose, depending on which area you wish to concentrate.
 book: thinking with type    Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them.
     

This book is a reference for: How much space to leave in the gutter when designing barrel folds; How to layout a template for a box, and the ratios of each part; Metric conversion charts; Copyright and trademark standards; Proofreaders' symbols; Image file formats; Standard camera formats and sizes; Finding the best scanning resolution; Type basics and terminology; Guide to printing processes, and much more.

 Visual Journalism    As the world grows more complex, some of the best stories are told through visuals – infographics. From election results to catastrophes to wars to scientific discoveries: the stream of data we are exposed to daily becomes ever more complicated. Infographics help make sense of it, transforming difficult to grasp facts and figures into accessible visualizations. Print media are increasingly making successful use of them. Visual Journalism reveals the masters of this discipline and their finest works. The portraits of studios and individuals within this compendium illustrate how the world of infographics continues to evolve as it informs data and graphic trends. A visual revolution showcases the myriad possibilities of non-verbal communication.
     
     
     
     
     
     

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movies listed here are peer recommended. If you have a recommendation for our professional development reading/watch list,  please send an email with a 'why I like it' comment to:

treasurer@armypublicaffairsassociation.org.
Recommended content must be appropriate to the Army Communicator's mission